“E-Commerce Strategy: Text and Cases” provides graduate students and practitioners with the foundational literature necessary for understanding e-commerce. Each chapter provides clear learning objectives and review questions to highlight key themes and objectives. This book covers many of the new innovations and technologies established in e-commerce website development. Unlike similar books, this book provides a deeper exploration of topics such as the adoption of electronic channels, factors influencing e-commerce adoption, and strategic design. Furthermore, the book explores less commonly covered areas such as open source, online research, and peer-to-peer systems.

“E-Commerce Strategy: Text and Cases” is divided into two parts. The first part explores the development of e-commerce, analyzing different areas such as B2B and mobile commerce, and exploring the challenges they face. Case studies of prominent companies reinforce the concepts learned, showcasing both successes and failures in this field. The second part explores the development of e-commerce strategy and looks ahead to future trends, including Web 2.0. Overall, this book provides a practical guide that will be of great benefit to students and researchers in the field.

Digital Marketing
E-Commerce
Information Systems
M-Commerce
Multichannel Marketing
Web 2.0

• Executive Summary
• Introduction
• Market Analysis
• Target Audience
• Competitive Landscape
• Business Model
• Product Strategy
• Pricing Strategy
• Marketing & Sales Strategy
• Technology & Platform
• Logistics & Fulfillment
• Customer Service Strategy
• Data & Analytics
• Security & Compliance
• Financial Projections
• Risk Management
• Implementation Plan
• Monitoring & Evaluation
• Conclusion
• Appendices

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Book Title
E-Commerce Strategy

Book Subtitle
Text and Cases

Authors
Sanjay Mohapatra

Series Title
Springer Texts in Business and Economics

DOI
https://doi.org/10.1007/978-1-4614-4142-7

eBook Packages
Business and Economics, Business and Management (R0)

Hardcover ISBN
978-1-4614-4141-0
Published: 16 August 2012

Softcover ISBN
978-1-4899-7344-3
Published: 08 August 2014

eBook ISBN
978-1-4614-4142-7
Published: 02 October 2012

Series ISSN
2192-4333

Series E-ISSN
2192-4341

Edition Number
1

Number of Pages
XVIII, 262

Topics
IT in Business, e-Commerce/e-business, Information Systems Applications (incl. Internet)